Nestled at the base of north Arizona’s San Francisco peaks, the City of Flagstaff is home to over 70,000 people and is the seat of Coconino County. Flagstaff’s vibrant Downtown, rich historic character, thriving cultural scene, magnificent natural setting, and its position at the gateway to the Grand Canyon National Park make it a desirable place to live and visit. With growth and investment Downtown, the City’s success has created conflicts around parking access for workers, residents, shoppers and visitors. Demand for parking Downtown led the City to undertake a comprehensive parking study and management plan that resulted in a new paid parking system for Downtown. To address the City’s needs as it grows and evolves, Flagstaff worked in partnership with FLOWBIRD to develop solutions that address local needs, reduce conflicts, improve the user experience and support community goals for Downtown Flagstaff. 

Parking in Downtown Flagstaff is in high demand and the City controls only 37% of the parking supply Downtown, mainly in on-street parking. North of Route 66, parking can be particularly hard to come   by with occupancy staying close to 100% during the summer tourist season before paid parking. While the City’s limited on-street parking assets were stretched thin, private off-street parking Downtown   was underutilized. The City’s growth both in population and demand for parking stressed Flagstaff’s need for effective parking management. 



Overview of the Parking System

A survey of Flagstaff residents, workers and business owners confirmed that most had a difficult time finding parking Downtown. Although a 2009 study recommended metered 1-hour parking for on- street stalls, most residents found parking meters undesirable. Local business owners expressed some support for paid parking management strategies, with one quarter were willing to pay for employee parking Downtown if suitable parking options were available.



ParkFlag Program

In 2017, the City implemented ParkFlag, a comprehensive parking management program for Downtown Flagstaff. The City administers the program in partnership with FLOWBIRD and has developed specific branding. The City is working to improve signage and the web presence to make parking fees, regulations and restrictions easy to understand for the general public. In high-demand areas Downtown, the City has instituted 1-hour paid parking for on- and off-street spaces at a rate of $1 per hour, 7-days a week. Payment for parking is accepted at multi-stall pay stations via the Whoosh! mobile app or with cash at City Hall or at select businesses Downtown. Resident and employee permits allow for long-term parking Downtown and additional resident and guest permits can be purchased online through the ParkFlag website. Flagstaff has coordinated program implementation with demand reduction measures, including free transit passes available through the ParkFlag program and a planned discount for regular bicycle commuters.

The program is designed to allow for flexible validation through the mobile app or as $1 discount from purchases at local businesses. Validation is in the process of being implemented. The ParkFlag program is less than a year old, but revenues are on pace to exceed the estimated one million dollars   in revenue the program was estimated to generate. A 20% share of revenue from the parking program is dedicated  to expanding parking supply including a public parking structure. Investing a portion of parking revenue in new parking facilities will allow Flagstaff to meet the changing needs of residents, workers and business owners as the City continues to grow.



“I was out of the country when the kiosks were installed,” resident Way  Yuhl said in an email. “When  I returned to Flagstaff I was thrilled to be able to find convenient parking every time I was downtown. Before the introduction of paid parking it was extremely difficult to locate convenient parking downtown. Thus, in terms of the program creating parking for downtown customers, it appears to be successful. Presumably people are paying for parking, thus money is being generated for a future parking garage, another success for the program.”

 -Arizona Daily Sun

There’s more parking available in Downtown Flagstaff, with roughly 80% of spaces occupied at peak following implementation of paid parking. This summer will be the first with paid parking Downtown, and with a carefully managed parking system, more parking will be available for visitors downtown. With average daily revenue surpassing estimates by nearly 10%, and expected to outperform projected revenue by 20-30% during the tourist season, the City is planning for a new park-and-ride in addition  to the planned public parking structure.

Residents and business owners agree — it’s easier to find parking with paid parking Downtown. The program has received broad support from the business community. 95% of local business owners had a favorable opinion of the ParkFlag team and the plan that is currently being implemented. Successful deployment of a smart parking system in Flagstaff has helped maximize the City’s downtown parking resources, support improved mobility, and has served as the foundation for a rewarding partnership between FLOWBIRD and the City of Flagstaff.

Posted: 29 Jun 18

by Julianne Wilhelm

The Client

Bustling Town Meets Meter Modernization

A town known for a history spanning over 300 years, West Hartford is an example of city style meeting village charm. Located 5 miles west of downtown Hartford, Connecticut is an upmarket inner suburb called West Hartford Center, also referred to simply as “the Center.”

West Hartford Center’s newer retail district, Blue Back Square, features a five-building complex that blends retail and residential living space on a large scale. Since its opening in 2007, the development has significantly altered the Center and established West Hartford's status as a regional dining and shopping destination.

To better manage the parking flow, the town partnered with Cale America (now part of the Flowbird Group) in 2014 to provide a solution that would improve customer experience. 52 Cale CWT Pay-by-License Plate kiosks were installed on-street and surface lots, leaving additional paid parking available at parking garages using a gated barrier system. After a few years, business was booming and with it, higher traffic volume in the streets and parking garages. The antiquated, access and revenue control system was slowing down traffic, inconveniencing visitors to get to their final destination.

Aligned with its goal to enhance customer convenience, the town of West Hartford was faced with the challenge to modernize its parking infrastructure once more. Did the answer lie beyond the gate?


The Problem

Operating with Gates

               Barrier gates have been installed in parking garages since the early 1920’s, offering a simple solution to physically enforce parking. Though for any city that experiences mild to high traffic flow, they may find the following problems familiar:

  • Traffic jams: Occurring at least twice a day at the beginning/end-of-day flow.
  • Events: Long lines creating a bottleneck effect at peak times, causing frustrated customers.
  • Off-Duty Attendants: If booth attendants are not present in a not-automated system, gates would have to be raised, potentially losing revenue.
  • Broken Gates: Frequent occurrence causing repair costs and potential lost revenue.
  • Validations: Human errors when manually validating tickets.
  • Theft: Always a potential in a non-automated system where validations and cash are manually processed.

 In 2016, The Municipal Parking Division for the Town of West Hartford set out to find a better solution to the gate system. Brooke Nelson, Operations Manager, started at the beginning. Who are the West Hartford customers and what are their specific needs?



“Our business [The Municipal Parking Division] is to provide parking services to everyone who works, lives and plays in the West Hartford Center,” said Nelson. In addition to new visitors, there were still current residents and employees who needed simple solutions to park.

Short-Term parking would be needed for the events that brought in hundreds of visitors to the West Hartford Center, along with those coming to shop and dine at Blue Back Square. It would also be needed for valet parking from a newly constructed hotel.

Permits would be required for residents of West Hartford (either pre-paid or billed), plus permits for the Town’s employees.

Validations were necessary for those visiting non-billable public places such as the library. They would also be used for professional services willing to pay for their customers’ parking, i.e. attorneys and doctors.  With various parking needs laid out, the Town’s customers were divided into 4 categories:

  • Visitors
  • Residents
  • Employees
  • Businesses



What Nelson and her team were looking for was a solution to meet the following:

  • Need a robust system to service diverse clients and patrons
  • Promote smooth traffic flows
  • Built‐in Options: POS and Payment options
  • Decouple transaction processes from traffic flows
  • Support event parking
  • Reduce operating costs
  • Maintenance
  • Labor
  • Less cash to handle
  • Improve Quality, Repeatability and Accountability.
  • Increase uptime, minimize equipment issues
  • Consistent and Reliable processes for patrons
  • Account for vehicles parked on premises


Going Gateless

 “We wanted to work with LPR, said Nelson, “We knew the capability of that concept but we didn’t have the plan to tie it together with permits and validations.”

Nelson reached out to Cale America, the worldwide parking solution company she partnered with in 2014, to fine-tune this modern approach.

The team at Cale confirmed Nelson’s hopes that the town could finally rid of the paper permit and validation system, turning it into a new Digital Permit Program that included ePermits and eValidations.

  • ePermit is a digital method to authorize and track permit parking without needing a physical pass. For the case of West Hartford, 2 types of ePermit options would be necessary; billable permits and non-billable permits (town employees). In both cases, a license plate would be registered when applying for a permit. Vehicles could enter and exit the parking garage freely 24/7 using enforcement via mobileLPR.
  • eValidations could be used to pay parking fees by a 3rd party, all performed digitally.



eValidations for Business via a webform: Rather than validating a paper ticket with a magstripe, stamp or decal, which could potentially be abused, businesses could validate parking for customers digitally through a secure webform. Using a customer’s license plate number, parking can be validated quickly, all with no effort from the customer.

“One of the worst things we can do is give our customers the impression that it’s [the parking system] ‘not working,’” said Nelson, referring to the probability of a ticket being stamped incorrectly and voided, “It’s not about losing money at that point. It’s costlier to us to have that impression.”

Nelson explains that providing eValidations in this form was necessary. Several businesses don’t want their clients to be bothered with validating their own ticket and would rather take the hassle away to do it themselves. The same method could be used to validate employee’s parking.

eValidations via Tablet: Designed for visitor input, eValidations can also be performed through a tablet. In situations where parking is validated for 2 hours, such as that for West Hartford’s Noah Webster Public Library, a customer simply walks up to the tablet kiosk, enters their license plate number and a 2-hour parking session begins. This information is relayed in real time to enforcement and LPR.



In June of 2017, the Town of West Hartford went officially, “Gateless,” removing the physical barrier in all main parking garages and implementing the Digital Permit Program.

In 1 year, The Town of West Hartford succeeded in creating a system to service diverse clients and patrons, reducing operating costs and improving quality.

A Robust System to Serve Clients and Patrons

“Before we removed the gate, we would have lines every weekday to exit or enter,” said Nelson, “It would take at least 15 seconds per car to wait for the gate to go up and then back down. Pulling tickets would cause bumper-to-bumper traffic.”

Nelson reports that there are now virtually no lines in travel lanes to flow in and out of the garage, causing consumer satisfaction to increase drastically. In addition to fast entry and exit, multiple parking terminals are located throughout the garage to initiate parking. Customers have multiple payment options for convenience including; coin, credit card and mobile app payment.

As Nelson explains, “It’s not about the money. It’s the visitor and patron experience.” Nelson and her team at the Municipal Parking Division continue to receive feedback from clients and patrons.

Noah Webster Library is one of the many businesses that has fixed iPad kiosks and several portable tablets with eValidation app. The fixed iPad kiosks are used as standard registration portals for

visitors. The portable tablets are used on occasion when the Library has an event (e.g. lecture) and they need to process a large volume of attendees.

“This is an example of the robust and scalable application [digital permit program],” said Nelson.

Reduce Operation Costs

Operation costs have decreased in both maintenance and labor with the gateless system. Nelson reports that with the previous system, the town would resort to lifting the gate after an event to keep from an extensive line forming and frustrating visitors. Money would be lost from each car leaving the garage. No staff is on duty 1am to 6am, leaving the gate raised during those hours. In the past year going gateless, staffing costs have reduced drastically and less money was lost.

“Staffing the parking garage booth was a work-in-progress with the gate,” explained Nelson. Employee turnover diminished funds and quality staff was hard to find. Additionally, if a booth attendant was out sick or didn’t arrive, the gate would need to be lifted, losing revenue from every car exiting the garage. Now, the system is self-sufficient requiring minimal maintenance, tracking every vehicle entering and exiting the garage.

Improve Quality, Repeatability, Accountability

Using the new data-driven solution, the town of West Hartford upgraded from a manually operated system, to a gateless, cloud-based process. The system, accounting every vehicle on premise, created reliability for both the consumer and the Parking Division.

“When you raise the gate, you aren’t counting those cars,” said Nelson, “All of that data and accuracy is lost.”

Using the Digital Permitting System, combined with the adaptable technology of the Cale CWT Pay-by- Plate terminals, data is accurate and accountable. Using this system since June of 2017, Nelson has been able to track which parking garages have more traffic and more specifically, which terminals are most utilized.

“We can watch the numbers and add new terminals easily depending on traffic,” said Nelson.



Today, garage transient performance continues to steadily increase as visitors adjust to a new, dynamic parking structure.

“Parking equipment should enhance a user’s experience, not choke up traffic or cause more delays.”

Nelson reports that the businesses and visitors of West Hartford have each found a process that aligns with their needs, responding with approval for the new, modern system.

With the help of Cale’s digital permitting solutions, The Town of West Hartford has put consumers again in charge of their parking. 

Posted: 20 Jun 18

Revival in Motor City

by Julianne Wilhelm


Gone are the days where Detroit’s mainstay in the news revolved around being the nation’s largest municipal bankruptcy. Today, the citizens of Detroit are regaining what was once lost; trust and reliability in the city’s municipal systems. Though rebuilding the struggling city was problematic enough, the city knew it would also have to win back it’s people to bring business, enterprise and young professionals, growing the economic development the city so desperately needed.

In 2015, Detroit’s Municipal Parking Department took on the challenge.


Out with the Old

In the years leading up to economic recovery in 2015, just about everything was due for a facelift. Posing alongside overflowing city trash bins and unkempt pedestrian sidewalks stood parking meters that were anything but reliable.

“The city was growing and we needed reliable parking to support it,” said Norman White, Director of Detroit’s Municipal Parking Department,

Old meters surrounding new attractions were causing problems, hindering locals and citizens from having a pleasant parking experience. From years of wear, the meters would often breakdown, but with no online maintenance flag installed, the service techs wouldn’t know until a customer complained. Unreliable meters also meant ticket errors, causing even more disgruntled customers who now lost trust in the system.

“We had no proof of payment if the meter made an error,” said Keith Hutchings, Deputy Director of the Detroit Municipal Parking Department, “Having no proof of payment made it challenging to address grievances.” The consumer confidence in the system was failing and with it, one of the city’s streams of reliable revenue. 

“We found it hard to have confidence in the meters,” said Hutchings, “We knew we were losing revenue left and right.”

To get an accurate recording of how revenue passed through the meters was challenging. There was no electronic communication inside the machines to determine how much revenue was received until it was collected and counted by hand.

In addition, it was difficult to maintain the chain-of-custody from the moment the coins were collected to when they were deposited. “The entire process was risky,” said White.


A Million Dollar Decision

Toward the end of December 2014, the Detroit Municipal Parking Department had to make a decision. Do they privatize the parking system in Detroit? By doing so, the city would transfer its control and responsibility to an outside company that would manage it all. Or should the Municipal Parking Department take on the challenge of correcting the problem on its own?

“After several presentations, I understood the lure of how much money we could make in that moment…to sell it off to a private company,” said White, “but I had to look at the type of control the city would have to give up.” White and his staff knew the people of the city of Detroit. They understood what the citizens would be ready for when it came down to extensive changes in parking.

“While at some point we will recognize the need to increase prices,” said Hutchings, “by maintaining control, we could ensure that people can afford to go downtown. There was simply a better case for the city to manage the parking system.”


In with the New

With the decision to keep parking under the authority of the city, and the knowing that the only way for that decision to be successful was to bring back consumer confidence, White and his team were ready to select a complete parking solution. The perfect fit? Cale America’s CWT Pay-by-License-Plate solar charged meters.

“We felt that if we could develop a more integrated system, we could increase revenue, maintain control and satisfy customer needs. Cale joined forces to help make those goals reality,” said Hutchings.

In July of 2015, 500 CWT kiosks were installed, stretching throughout Downtown Detroit including the business, medical, entertainment, cultural and new development areas in Detroit.




With the city of Detroit making its way back on the map, the department knew they needed a solution that would attract business professionals and the younger demographics. It had to be innovative, flexible and easy to use.

“The new kiosks were driven by simplicity,” said Hutchings, “people could pay at the kiosk using a credit card or coin, use the mobile payment app, or even call in a parking session.”

Hutchings adds that recently the city has become a ‘walking town’ where locals feel confident that they can park at a meter, walk around the city, and add time to their session via their phone. White notes that this has fed even more into the revival of the city. With more people parking and walking, there’s more sidewalk traffic, prompting new businesses to open and older ones to thrive.

Meter Down-Time

With the software from the new CWT kiosks, downtime reduced drastically. Compared to the old meters that didn’t have a notification system that could result in a meter being down for days, the new kiosks automatically sent out a maintenance flag that helped reduced down-time to just minutes.

 “The downtime of meters has improved tremendously because of the technology and Cale’s technical support,” said White. “We only have small issues now, and when we do, a tech is out there instantly. This has played a role in increasing our revenues and reducing customer complaints significantly.”

Consumer Compliance & Confidence

With the previous coin meter system, there was no proof of payment, leaving customers to question transactions and reliability. White explains that the Backoffice system records the Parking Enforcement Officers, LPR vehicles and payment history activities to pull it all together. Everyone is on the same page.

“We all have access to view the payment in one way or another. The customer can go online and see pictures and we can view it in the back-office system,” said White.

“The people don’t feel like it’s a ‘gotcha’ kind of system,” said White. “The over-all confidence in the department has changed tremendously. It’s like a new company.”


Since CWT meter installation in 2015, revenue has been increasing annually. White notes that exact meter revenue from the old, unautomated systems was difficult to determine, but was estimated to be 1.7 million in 2015. In 2017, the department has more than tripled the same revenues. Everything is collected, counted and recorded with automated and innovative technology. 


A City Revived

From entertainment venues, sports complexes, increased work force and nightlife environment, the city has given its citizens back trust and a promising future of economic health. With the day-time traffic at its highest and the evenings booming for events, the usage of the entire city is ever-growing.

Moving forward, the city will be adding more CWT kiosks and looking into Residential Permit Parking to ease the flow of event parking into neighborhoods.

“We were thriving on chaos,” said White, attributing the revival to the need for change, “But I’m a numbers guy – we have data to back up the changes made to the parking system to this point.”

Keith adds, “The landscape is changing. The entire downtown is looking like a world class city more than you’ve seen before.”



Posted: 11 May 18

For nearly half a century, the state of Colorado has been a leader in the stewardship of land, environment and sustainability, striving to achieve cleaner air, water and public health for its residents. On any given crisp, cool day, you can see bikers, mountain climbers, hikers and runners taking in the clean air and well-protected scenery.  It is no wonder, then, that the state’s natural landmarks are the first to be protected from potential threats, most recently addressed, vehicle congestion at Chautauqua Park.

The Client: Colorado Chautauqua

Boasting as one of Colorado’s top National Historic Landmarks, Chautauqua Park brings in more than half a million visitors each year. The landmark stretches 26 acres of land, adjoining public Open Space and Mountain Parks on two sides. The space is often used for hiking and recreational activities, while also drawing large crowds to ‘The Auditorium,’ a space that hosts live artists and educators; the likes of cellist Yo-Yo Ma and B.B. King, along with Stephen King and Rev. Jesse Jackson, among others. As such, the Chautauqua remains committed to preserving the area’s natural and cultural resources, it’s surrounding neighborhoods and continuing its historical and educational programs.

In recent years, as the city of Boulder rises in popularity (most recently being rated as the happiest city in America by National Geographic in 2017[1](1), the Colorado Chautauqua has faced a variety of issues. The bulk of those issues come from one popular supply & demand matter: Parking.


The City of Boulder and the Colorado Chautauqua Association (CCA) came together in 2015 when both parties acknowledged that the Chautauqua was facing difficulties in visitor transportation and mobilization.

For a variety of reasons, the vast majority of visitors arrive at the Chautauqua area by automobile. This situation, combined with the popularity of this area, creates traffic congestion, parking congestion and high greenhouse gas emission levels.  In addition, several visitors park in the neighborhoods around the baseline of the park, which although permissible, has become a problem for permanent residents living in the area.

The following issues were summarized for Chautauqua Park:

  • Inadequate parking supply for peak times during the year.
  • Parking issues in the surrounding neighborhoods.
    • Quality of life for residents
    • Finding a place to park
    • Vehicle circulation issues
  • Pedestrian Access issues to Chautauqua Park:
    • Drivers not yielding to pedestrians at crosswalks.
    • Overcrowded parked vehicles encroaching pedestrian walk areas.

“The parties [The City of Boulder and the CCA] recognize that during peak periods, parking demand for all uses with and around Chautauqua far exceeds supply. Chautauqua needs a tailored access management strategy to balance the access of the variety of users and modes while also maintaining the natural, built, and historic environments. The movement of vehicles looking for parking presents safety issues and degrades the visitor experience. "

- From the 2015 lease signed between Colorado Chautauqua Association (CCA) and City of Boulder[2]



To find a solution to these specific issues, the Chautauqua Access Management Plan (CAMP) was created. CAMP explored ways to manage existing demand for access to and from the Chautauqua area that minimized impacts to surrounding neighbors, visitors, and the area’s natural and cultural resources.

The CAMP pilot program was hence implemented to test a solution for 3 months in the summer of 2017. This ‘pilot program’ would manage parking in the Chautauqua historic core and surrounding neighborhoods and provide FREE shuttle service to and from Chautauqua from downtown and nearby parking lots. Once the 3-month test was completed, the City of Boulder would assess the results for permanent implementation.

The Goal:

The City of Boulder defined the following goals to be met during the testing period:

  • Increased use of the free shuttle to and from Chautauqua.
  • Reduction in traffic volume on Chautauqua’s Baseline Road/Increased parking supply for peak times during the year.
  • Reduction of conflicts between automobiles and pedestrians in highly trafficked areas.
  • Reasonable compliance with parking restrictions.
  • Reduction of parking throughout adjacent neighborhoods.

The Strategy:

To balance the entry of the variety of users and modes while also maintaining the natural, built, and historic environments, the City of Boulder chose to place 5 CALE CWT Pay-by-Plate Meters along the baseline of Chautauqua in 5 specific ‘Paid Parking’ Zones (Chautauqua Green, Ranger Cottage Lot, Baseline Road, McClintok Trailhead and North Neighborhood temporary NPP zone). The expectation was that a portion of visitors to Chautauqua would park in one of the alternative lots off site, taking the new free shuttle into the park. The shuttle would be funded by revenue collected by those who parked in ‘Paid Parking’ meter zones. During the 3 months, “Parking Ambassadors” would be put in place to answer questions about parking and shuttling, along with paid digital marketing to inform visitors before they arrived.

The CALE CWT Meters would be actively tested June 2017- August 2017. From a series of surveys and research finding peak visitor times[3], it was determined that the meters would be active solely on weekends from 8am to 5pm in the 5 specific areas. This totaled to 26 days, over 13 weekends. The meters would operate in pay-by-plate mode which uses the customer’s license plate to identity the vehicle’s status in Cale WebOffice. This allows compatibility with mobile payment platforms (such as WayToPark) along with supporting license plate recognition software for identification and enforcement purposes.

“The fact that the Cale CWT meters were compatible with mobile payment apps was very important in this process,” said Melissa Yates, Access & Parking Manager for the City of Boulder, “Pedestrian foot traffic in the roads was already an issue. We wanted to minimize the risk of going back-and-forth to their vehicles to feed a meter, but instead enjoy all of their time inside Chautauqua Park.


Through data analysis[4], community questionnaires and a stakeholder debrief, city staff determined that several goals were met through the 3-month test pilot. Due to 5 Cale CWT meter installations, the following ensued:

  • Increase use of the free shuttle to and from Chautauqua: Not only did the meters help to balance the amount of traffic at the Chautauqua baseline, the free shuttle ridership was a success. On average, 900 Chautauqua guests per day used the offsite parking to take the free shuttle into the park on the weekend. In addition, 10% of Chautauqua employees used the shuttle to get to/leave work, even though they had their own employee parking zone. 
  • Reduction in traffic volume on Chautauqua’s Baseline Road/Increase in parking supply: On average, there was a 20% decrease in cars parked in the 5 Paid Parking zones, including Chautauqua’s Baseline Road, resulting in an increase in parking supply. Including all parking areas, there was an average of 768 daily parking transactions during the pilot and a total of 19,958 paid parking transactions made specifically over the 13 weekends from 8am to 5pm. 
  • Reduction of conflicts between automobiles and pedestrians in highly trafficked residential areas: Chautauqua staff and ‘cottagers’ (part home-owners, part renters) expressed great satisfaction with the pilot, finding it easier to park within proximity to their residences or rental lodging, but also appreciation for the reduction in cars circling for parking. When surveyed, several people specifically noted that it was quieter within the historic core than it had been in past summers and the increased sense of safety was prevalent. 
  • Reasonable Compliance with parking restrictions: Of the paid parking transactions, 64% used one of the five payment kiosks and 36% (7,216) used a mobile payment app. On some days, there were even more mobile payment transactions at Chautauqua than downtown

Parking enforcement regularly enforced the pilot parking zones to ensure compliance within the specific areas. An average of 49 violations were cited each day of the 26-day pilot. Most violations were cited in the temporary ‘No Paid Parking’ zone, which was reserved for employees of the park, with significantly fewer violations occurring in the other five zones. 

  • Reduction of parking throughout adjacent neighborhoods: Throughout the ‘Paid Parking’ neighborhood zones around Chautauqua Park, fewer cars were parked in the study area in 2017 than in 2016, even during the weekdays when paid parking was not in place. On weekends, 48 fewer cars per hour were observed, and 35 fewer cars per hour were observed on weekdays during the pilot. When surveyed, residents within the neighborhoods reported positive results from the pilot, including less parking congestion, greater ability to access their own homes during the peak day time hours, and less trash and noise from parkers. 
  • Additional Success: Though the goal was not to make a profit from this pilot testing period, the total revenue made from the 5 CALE CWT Pay-by-Plate meters was $120,497. Of this, $80,000 was used to pay for the free shuttle, leaving $40,000 remaining in profit.

In addition, due to larger groups of pedestrians getting off of the shuttle to Chautauqua at once, there was an observed increase in driver compliance for yielding to pedestrians, from 74% in 2016 to 95% during the pilot in 2017. As stated by the City of Boulder Council Members, “Compliance generally improves with higher pedestrian volumes,” which resulted in unforeseen added safety measures. 


By implementing 5 CALE CWT Pay-by-Plate meters, the City of Boulder, combined with the Chautauqua Access Management Plan, successfully addressed current and potential transportation and mobility issues at the National Historic Landmark, Chautauqua National Park. The creation of 5 ‘Paid Parking’ zones in the highest trafficked areas surrounding Chautauqua park encouraged visitors to use the free shuttle and park their vehicles offsite.

In addition to increased parking availability and less traffic congestion, heightened pedestrian safety was noticeable on all fronts. Less cars reportedly prompted drivers to drive with more ease and yield to pedestrians, while groups of shuttle riders getting off at once also increased drivers’ yielding. Residents in the surrounding area reported satisfaction with the pilot results, noting less parking congestion, greater ability to access their own homes during the peak day time hours, and less trash and noise from parkers.

In an unforeseen result, the program’s revenue was substantially more than projected. After paying for the free shuttle with paid parking revenue, an additional $40,497 was left for future projects. 

As documented in the 2017 Pilot Debrief by the City of Boulder Council Chambers[5], the CAMP Pilot Program was an ultimate success and should be an ongoing funded program for a period of 5 years. After evaluating the data collection, stakeholder debriefs and community input, staff recommends that the majority of program components remain the same, extending the program to include holiday weekends such as Labor Day and Memorial Day.

“The type of meter chosen for this project was vital,” concludes Melissa Yates, Access & Parking Manager for the City of Boulder, “We needed one that had a strong back-end system, terminals that were easy to use by visitors, and of course, was compatible with mobile app payment. We chose CALE because of their track record for service and product reliability.”


About Cale America:

Cale Group incorporates over 60 years of experience in the design and development of secure and innovative payment solutions for unattended parking and transit locations with cloud-based management applications. Headquartered in Kista, Sweden, the Cale Group has subsidiaries in ten countries and a network of partners in over 30 countries worldwide.Cale America Inc. was established in 2012 and is Cale’s largest subsidiary with systems installed in over 200 municipalities, campuses and privately-managed properties throughout the US, Puerto Rico and Bermuda.


[1]  https://www.nationalgeographic.com/travel/destinations/north-america/united-states/happiest-cities-united-states-2017/

[2]  https://bouldercolorado.gov/transportation/chautauqua-access-management-plan?utm_source=godaddy&utm_medium=redirect&utm_campaign=chautauquaaccessmanagementplan.com

[3]  https://www-static.bouldercolorado.gov/docs/2012_CAMP_Data_Packet-1-201608011116.pdf?_ga=2.63891692.2120839604.1515093140-325034520.1509637799

[4] https://www-static.bouldercolorado.gov/docs/2012_Chautauqua_Parking_Study_Report_FINAL-1-201602021003.pdf?_ga=2.113012036.1128336139.1510695896-325034520.1509637799

[5]  file:///C:/Users/Julianne%20Wilhelm/Downloads/Agenda_2017_10_24_Meeting(87)%20(3).pdf

Posted: 19 Jan 18
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