This month’s spotlight is on Katie Lenihan in Cale’s Call Center! Katie has been with our company company since last December. We sat down with her to get to know a bit more about her inside and outside of Cale. Check it out!

What do you enjoy most about working here?

I enjoy that I learn a lot of new things and I love myco-workers.”


Where were you working before Cale?

“The Office Gurus – They do customer service for Full Sail University.”


Tell us a little about yourself.

“I am 1 of 7 children. I have 2 dogs; a Siberian Husky and a Chocolate Lab Mix. My mom has my Husky right now...I’m bitter about it.”


What do you like to do in your free time?

“Hang with my furr-babies….and my real friends! Just started going back to the gym…not enjoying it but I’m doing it.”


Tell us something about yourself that would surprise us.

“I don’t eat meats. I only eat seafood”


If given a chance, who would you like to hang out with for day, dead or alive?

My nanny. She was the most amazing person I’ve ever met.”


What is on your bucket list?

“Sky diving and the slingshot ride. I also want to go to Georgia. I just want to see it. Everyone talks about it!”


If you had to eat one meal, every day for the rest of your life, what would it be?

“The Chinese Shrimp and Broccoli with white rice…it’s so good!”


If you were to write a self-help book, what would the topic be?

“I don’t think I have any business writing one of those.”


Least favorite Food?

“I hate cottage cheese. It’s disgusting.”


What phobias do you have?

“Cottage cheese!”


What would you most like to tell yourself at age 13?

“You’ve only just begun.”



Posted: 29 Sep 17

Cale America Ships Off 35 Eye-Catching Parking Meters to California

After 2 months of being in production, The Cale America warehouse is saying goodbye to 35 bright yellow parking terminals, heading cross country to Los Rios, California.

Los Rios is a historic town 20 minutes south of Sacramento. It’s known for having one of the country’s largest community colleges, Los Rios Community College, where 57 new yellow meters will soon be installed and brightly displayed.

“They wanted something that stands out more in California,” says Cale America’s Regional Sales Representative, Max Corotis. “We can make meters in virtually any color imaginable, event 2-toned for University colors.”

Los Rios originally started out with 20 older Cale models and 35 competitor meters. With Cale America being one of the few parking meter distributors to customize terminal colors, it was a fast decision to convert all 55 meters to Cale’s Web Terminal (CWT).

The freshly painted CWT meters will have all of the modern and reliable features that Cale is known for, including the alphanumeric keypad that enables use of ticketless services. Customers will also be able to extend their parking time at the terminal – or anywhere using our mobile app WayToPark. The Los Rios meter will be designed to serve the student community, being able to accept payment via credit cards or bills.

“It was a great decision for them,” says Corotis, “These will benefit the college community greatly.”

Packing and shipping has begun on the ‘Los Rios meters’ and is expected to be complete by early October.

For more information about the Cale Web Terminal, visit

Posted: 29 Sep 17

This year’s Cale Sales conference in Sweden was an incredible success! More than 27 nationalities were represented during the 2-day event which featured keynote speaker Patrik Lindergren from Chargestorm who informed us on the rapidly-growing electric vehicle charging market. Cale and Chargestorm also signed a distribution agreement, paving the way for Cale to offer fully integrated payment and EV charging solutions in many markets. Break-out sessions each day featured Cale’s newest Products and successful projects.

The sales staff participated in Cale’s first ever Hackathon! Four teams, comprised of both sales staff and development staff hacked away during or 24 Hours of Innovation contest and competed for a share of over $6,000 in Amazon gift cards. Each team was very impressive as they presented their new product concepts on Wednesday afternoon. The panel of judges had a very difficult time selecting a winner, as all of the solutions proposed were fantastic and worthy of becoming official Cale products that we can sell or use to enhance sales around the world. Congratulations to the Yellow Team for their winning product called WayToPark Rewards,  which included our very own Laura Lierz!

The new app product works with the WayToPark mobile app to allow businesses, merchants or restaurants to reward customers by either adding free parking time to their parking session or add value to customers WayToPark Wallet balance. Their 12 minute presentation and demonstration of the product was full of energy, well-rehearsed and choreographed, and like nothing ever seen at Cale! Tuesday night included a dinner event with the official unveiling of the newest Cale payment terminal called EKO (pronounced "ech"), which is planned to be released in early 2018. The sleek multi-purpose terminal uses our CWT touchscreen technology married with a new vertical and angled user interface modeled after our WayToPark mobile app. The EKO terminal will also feature important innovations like our digital receipts instead of paper, a new solar charging system and dual batteries for better autonomy.

Posted: 29 Sep 17

Clearwater, FL. (September 25th, 2017) – Cale America announces the addition of Julianne Wilhelm to the Cale team as its new Marketing Coordinator for the U.S. market. Julianne comes with experience in the field of Marketing and Event Coordination with the Tampa Bay Beaches Chamber of Commerce, as well as, leadership development and community involvement in the Southern region.

As newest addition to the team, Julianne will be creating the proactive marketing strategy for Cale America’s current and future goals. She will be the right-hand to the National sales team for Cale America, organizing tradeshows, conferences and branding of the organization to its customers and prospects.

“We are fortunate to have someone with Julianne’s talent and skill set join our team.”  Said Tom Szubka, Director of Operations for Cale America.  “We look forward to having Julianne’s energizing personality and fresh take on the parking industry help us promote and educate on our solutions in the United States.”

Julianne comes to Cale with a new perspective on marketing for today’s generation of Parking professionals. Most recently, she assisted in developing the inaugural Institute for Leadership Certification Class for the Tampa Bay Beaches Chamber of Commerce and was also inducted to the Board of Directors for Tampa Bay Women in Tourism in 2015.

“I’m excited to use my skills to enter into an industry that is so prevalent in today’s age. The parking industry is one that is growing every day, both rapidly and organically. I’m proud to have my name associated with Cale, an obvious leader in this field,” Julianne comments.

Julianne started at Marketing Coordinator on September 1st, 2017.

Posted: 26 Sep 17

Cale America's meters were featured multiple times in a video news update and article published this September. 

As Published in the Kansas City Star:

Heading to City Market for lunch? Don’t ignore the new parking meters

Posted: 25 Sep 17

The National Parking Association has awarded Natalie Pick, Regional Sales Manager for Cale America, to be included in the 2017 ’40 Under 40’ list, featuring the parking industry’s best and brightest professionals who represent the future of parking.

Natalie has worked in the parking industry for 13 years, fulfilling customer facing roles in technical support, account management, installation, consulting, and new business development. She has a history of consultative selling; ensuring an account is investing in a solution that will provide a return on investment not just for the account, but also for their customers.

“Natalie is a natural leader in the parking industry,” says Andreas Jansson, Managing Director for Cale America, “She is unique where it is not just about selling, bit she truly believes her success is in the success of her customers. We are extremely lucky to have her.”

As quoted in Parking Today Magazine, “In three short years, the National Parking Association (NPA) has welcomed a new generation of parking pros. This year marks the 3rd anniversary of the NPA ’40 Under 40’ awards.” This year, the 40 Under 40 honorees have come together to form the Young Leaders Network, bringing Gen X, Y and the Millennial perspective to the parking industry.

Natalie will be inducted into the 2017 ’40 Under 40’ at the NPA 2017 Convention & Exposition October 2nd-5th in Palm Springs, California, along with 39 other of the industry’s top parking professionals.

To learn more about the 40 Under 40 program visit

Posted: 18 Sep 17

Cale terminals will by November 1 be replacing the old parking kiosk in Palm Beach. With the built-in solar panels to recharge batteries that last up to three years, the terminals will save money for the Town. Cale was chosen as the best vendor with its color screen out of nine received proposals. “Their equipment is top notch,” Deputy Town Manager Jay Boodheshwar said. “They’ve been in business for a long time. They were the lowest price, too.” Boodhehwar also states that the Cale terminal has received very positive feedback.

Read more at Palm Beach Daily News

Posted: 10 Aug 17

Cale America has been selected by the City of Placerville, CA to replace their existing multi-space parking pay stations with new technology. The new program will introduce pay-by-license plate technology which Cale has successfully implemented in cities such as Pittsburgh, Detroit and Boulder. 

Multi-space pay stations will be configured to allow a customer to request up to 2 free hours of parking a day. Additional time can be purchased at the pay station.

Posted: 24 Apr 17

The 2017 IPI Conference & Expo, May 21-24, New Orleans, La., is the world’s largest educational and networking event for parking and transportation professionals - Read more here.

Posted: 24 Apr 17

Cale America has announced that Thomas Szubka has joined the Cale team as its new Director of Operations for the US market.  Formerly a Business Development Manager for T2 Systems and Operations Superintendent for the City of Tampa, Tom has an extensive background in parking operations and the implementation of parking technologies.  His responsibilities at Cale America will include development and oversight of the company’s operations, including hardware assembly, field services, call center operations and product development.

“We are so excited to have Tom join Cale America and leading the operations in our organization,” commented Andreas Jansson, Managing Director for Cale America.  “Tom has a unique perspective, with experience as a parking operator in private sector and municipal environments, which will support our efforts to advance the Cale solution offerings.  With a former parking operator in a key role, we will be better able to understand and respond to our customers needs.  Tom understands our customers.”

Tom will also become part of Cale America’s senior management team and will play a major role in Cale America’s strategic planning. 

“I am energized to have the opportunity to be in a leadership role with a growing organization that is commitment to providing great solutions to parking systems in the US,” said Tom.  “Cale has a loyal customer base, dependable solutions, and most importantly, a desire to improve and grow.  From terminals, to web, to mobile applications, Cale is a full-service, smart solutions provider for any size operator. ”


Posted: 30 Mar 17
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